Whether we use them to label a burned CD, tag a wrapped present or classify files for easy access, labels are all around us. But did you know that a robust warehouse labeling system can streamline warehousing processes to the point where risks and costs are down, safety is increased and productivity is up?
Product labels play a key role in how consumers perceive and interact with a product. They can help distinguish one brand from another, create a sense of excitement and wonder or communicate a company’s values. And while a creative label is critical, you also need to ensure that the information it contains is accurate and that it complies with applicable laws.
Labels can be made from many materials, including paper (the most common), polypropylene, polyethylene, aluminized vinyl or film-based facestocks. Each material has its own unique properties, such as moisture resistance or thickness. In general, a label’s facestock will determine its intended environment, life cycle and printability.
It’s important to remember that a product, whether it’s food or decor, exists to fulfill a need in the market. A good way to communicate this is through a distinctive design that differentiates your product from the competition. If your product is a luxury item, it may benefit from a sophisticated or refined design, while an educational tool could use patterns and brush strokes to convey a playful or fun personality. And if you’re producing a product that requires a high level of regulation, the information on your label should comply with applicable standards. labels